Vol. 22 No. 3 (2002): Marketing of Information Products and Services

Papers

• Cover

  Director Desidoc

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• Contents

  Director Desidoc

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• Developing a Customer-Focus Approach to Marketing of Library and Information Services

  Dinesh K. Gupta, Ashok Jambhekar

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• Marketing—A Critical Policy for Today's Information Centre

  S. Ganguly, Debal C. Kar

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• E-MAIL AS A MARKETING TOOL FOR INFORMATION PRODUCTS AND SERVICES

  M. Natarajan

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• BARRIERS TO MARKETING OF INFORMATION PROUCTS AND SERVICES IN LIBRARIES

  G. Mahesh

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