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Vol 22 No 3 (2002): Marketing of Information Products and Services
Published:
2013-01-16
Papers
Cover
Director Desidoc
PDF
Contents
Director Desidoc
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Developing a Customer-Focus Approach to Marketing of Library and Information Services
Dinesh K. Gupta, Ashok Jambhekar
PDF
Marketing—A Critical Policy for Today's Information Centre
S. Ganguly, Debal C. Kar
PDF
E-MAIL AS A MARKETING TOOL FOR INFORMATION PRODUCTS AND SERVICES
M. Natarajan
PDF
BARRIERS TO MARKETING OF INFORMATION PROUCTS AND SERVICES IN LIBRARIES
G. Mahesh
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