E-MAIL AS A MARKETING TOOL FOR INFORMATION PRODUCTS AND SERVICES

  • M. Natarajan
DOI: https://doi.org/10.14429/djlit.22.3.3566
Keywords: E-mails

Abstract

This article deals with the definitions of marketing and the strategies for marketing. Forward marketing, internal marketing and reverse marketing are explained in detail with the marketing plan. The promotional aspect and advertisement of marketing are explained. To provide quality services librarians should consider five attributes of IT products and services. Also the use of e-mail as a marketing tool is explained with the mailing list functions and discussion groups. The pros and cons of the same are given in brief.

http://dx.doi.org/10.14429/dbit.22.3.3566

Published
2003-01-01
How to Cite
Natarajan, M. (2003). E-MAIL AS A MARKETING TOOL FOR INFORMATION PRODUCTS AND SERVICES. DESIDOC Journal of Library & Information Technology, 22(3). https://doi.org/10.14429/djlit.22.3.3566
Issue
Vol 22 No 3 (2002): Marketing of Information Products and Services
Section
Papers

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