Vol. 18 No. 3 (1998): Vol 18, No 3 (1998): Information Marketing

Papers

• Cover

  Director Desidoc

  • PDF

• Contents

  Director Desidoc

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• Guest Editorial: Information Marketing

  Roshan Raina

  • PDF

• Marketing in the Library & Information Context

  Roshan Raina

  • PDF

• Marketing Mix in the Context of Library & Information Products & Services

  M. Janakiraman

  • PDF

• Marketing Vis-a-Vis Revenue Generation in libraries and Information Centres: An Indian Experience

  P.C. Shah

  • PDF

• Marketing of Library and information services at British Council Library Networks in India

  M. Ishwara Bhat

  • PDF

• Marketing of Library & Information Products & Services: A Select Bibliography

  M.U. Raja

  • PDF