Guest Editorial: Information Marketing

Abstract

In the present age of Information which is witnessing towards the end of the twentieth century,information is held as a key resources for the economic,socio-cultural and political development of a nation.Organisations  make greater use of information as an economic resources to introduce innovation and to increase their effectiveness and competitive position.people,in order to ensure better standards of living,use information more intensively in their day to day activities so as to firm-up their choices between alternative products and services.
http://dx.doi.org/10.14429/dbit.18.3.3393