Gupta, Dinesh K., Professor of Lib. & Inf. Sc. and Director (Research), Vardhman Mahaveer Open University, Kota dineshkumargupta@vmou.ac.in, India

• DESIDOC Journal of Library & Information Technology Vol 36 No 3 (2016): Marketing and Public Relations in Libraries - Special Issue on Visualising Libraries
  Everything is Marketing: An Analysis of Functional Relationships of Marketing and Libraries
  Abstract  PDF