JANAKIRAMAN, M. Marketing Mix in the Context of Library & Information Products & Services. DESIDOC Journal of Library & Information Technology, [S. l.], v. 18, n. 3, 2003. DOI: 10.14429/djlit.18.3.3395. Disponível em: https://publications.drdo.gov.in/ojs/index.php/djlit/article/view/3395. Acesso em: 27 jun. 2025.