Marketing of LIS Products and Services in Select Economics Libraries in Delhi

  • R. K. Bhatt *Department of Library and Information Science, University of Delhi-110 007
  • Amit Kumar Department of Library and Information Science, Mizoram University, Aizawl-796 004
  • Md. Yusuf Maulana Azad National Urdu University, Hyderabad-500 032
DOI: https://doi.org/10.14429/djlit.36.3.9794
Keywords: Marketing, LIS products, library and information services, Institute of Economic Growth (IEG), National Council of Applied Economic Research (NCAER), Ratan Tata Library (RTL), National Institute of Public Finance and Policy (NIPFP)

Abstract

This paper deals with marketing of Library and Information Sciences products and services of the select economics libraries in Delhi. Marketing, nowadays, is becoming imperative to be applied as it helps a lot to not only overcome the problem of underutilisation of library resources but also help in organisation and management of libraries in much more efficient and effective manner. The paper is a research effort which is being conducted to critically assess the application of marketing philosophy, techniques, and methods adopted by the libraries under study.

DOI: 10.14429/djlit.36.3.9794

Published
2016-04-26
How to Cite
Bhatt, R., Kumar, A., & Yusuf, M. (2016). Marketing of LIS Products and Services in Select Economics Libraries in Delhi. DESIDOC Journal of Library & Information Technology, 36(3). https://doi.org/10.14429/djlit.36.3.9794
Issue
Vol 36 No 3 (2016): Marketing and Public Relations in Libraries
Section
Special Issue on Visualising Libraries

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