Marketing of LIS Products and Services in Select Economics Libraries in Delhi
DOI:
https://doi.org/10.14429/djlit.36.3.9794Keywords:
Marketing, LIS products, library and information services, Institute of Economic Growth (IEG), National Council of Applied Economic Research (NCAER), Ratan Tata Library (RTL), National Institute of Public Finance and Policy (NIPFP)Abstract
This paper deals with marketing of Library and Information Sciences products and services of the select economics libraries in Delhi. Marketing, nowadays, is becoming imperative to be applied as it helps a lot to not only overcome the problem of underutilisation of library resources but also help in organisation and management of libraries in much more efficient and effective manner. The paper is a research effort which is being conducted to critically assess the application of marketing philosophy, techniques, and methods adopted by the libraries under study.
DOI: 10.14429/djlit.36.3.9794
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