Marketing and Building Relations in Digital Academic Library: Overview of Central Library, Jawaharlal Nehru University, New Delhi

  • Shiva Kanaujia Sukula Central Library, JNU, New Delhi
  • Parveen Babbar Central Library, Jawaharlal Nehru University, New Delhi- 110 067
DOI: https://doi.org/10.14429/djlit.36.3.9755
Keywords: Marketing, digital collection, public relations, Jawaharlal Nehru University Central Library, service automation

Abstract

Though the concepts of marketing and public relations are interrelated yet the example of Jawaharlal Nehru University (JNU) Central Library reflects how these have been walking hand-in-hand together to maximise the usage of library collections and keep the users well-informed. The paper discusses about the various practices taking place at Central Library which have been customised and functioning as tools of marketing. The in-depth analysis of these practices and services has been showing the endeavors in the direction of building relations with user community to achieve optimum use of library resources, specially the digital kinds.

DOI: 10.14429/djlit.36.3.9755

Author Biography

Shiva Kanaujia Sukula, Central Library, JNU, New Delhi
Deputy Librarian, Central Library
Published
2016-04-26
How to Cite
Sukula, S., & Babbar, P. (2016). Marketing and Building Relations in Digital Academic Library: Overview of Central Library, Jawaharlal Nehru University, New Delhi. DESIDOC Journal of Library & Information Technology, 36(3). https://doi.org/10.14429/djlit.36.3.9755
Issue
Vol 36 No 3 (2016): Marketing and Public Relations in Libraries
Section
Special Issue on Visualising Libraries

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