Use of Social Media in Marketing of Library and Information Services in Bangladesh

Md. Maidul Islam; Umme Habiba

doi:10.14429/djlit.35.4.8455

Md. Maidul Islam Lecturer Department of Information Science and Library Management, Faculty of Arts University of Dhaka, Dhaka-1000, Bangladesh
Umme Habiba Lecturer Department of Library and Information Science, Faculty of Human Science, Khwaja Yunus Ali University, Enayetpur, Sirajgonj, Bangladesh

DOI: https://doi.org/10.14429/djlit.35.4.8455

Keywords: Social media, social networking site, library marketing, Web 2.0 marketing, social media, marketing, Bangladesh

Abstract

The focus of this study is to discover the use, purpose, importance and problems faced by the library and information professionals in Bangladesh in marketing through social media. For this study public universities (17), private universities (24) and special (5) libraries in Bangladesh were selected as a research sample. The findings of this paper showed that most of the libraries use Facebook and LinkedIn for marketing of library and information services. Most of the libraries use social media for marketing library product and services, for sharing library news and events, video conferencing, advertisement, and research purpose. An online version of the questionnaire was distributed in the respective libraries in Bangladesh. Library professionals also provided necessary suggestions and opinions about ways of enhancing library services through using social media.

n the other hand, out of 13 IIMs, IRs of 3 IIMs are accessible online. The paper also highlights the number and type of documents archived, software platforms used for launching the IRs, accessibility and quality of links of the IRs.