Variable Printing
Keywords:
Variable printing, Publishing technology, Digital press
Abstract
Publishing technology has brought the graphic communications industry to a new frontier which is one-to-one variable printing or personalised printing. The principle of one-to-one micro-communication is different from mass communication as the one-to-one communication identifies a recipient first and provides individualised information for that recipient. This communication process will improve the effectiveness of communication and will be the trend for the 21st century.
http://dx.doi.org/10.14429/dbit.23.1.3589
Published
2003-01-01
How to Cite
Lee, B. L. (2003). Variable Printing. DESIDOC Journal of Library & Information Technology, 23(1). https://doi.org/10.14429/djlit.23.1.3589
Section
Papers
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