Marketing of Information Products and Services Through a Consortium Approach

M.N. Seetharaman

doi:10.14429/djlit.15.4.3192

Marketing of Information Products and Services Through a Consortium Approach

M.N. Seetharaman

DOI: https://doi.org/10.14429/djlit.15.4.3192

Keywords: Marketing, Information marketing, Consortium, India

Abstract

The consortium approach involves participation of a group of individuals or organisations in ventures of common interest. The author presents a model consortium for marketing of information products and services. The consortium named as CSIR-INFOCON, i.e., CSlR Information Consortium. Details of its composition, participating organisations and the services and products proposed to be marketed by the Consortium are also given.

http://dx.doi.org/10.14429/dbit.15.4.3192

Published

2002-01-01

How to Cite

Seetharaman, M. (2002). Marketing of Information Products and Services Through a Consortium Approach. DESIDOC Journal of Library & Information Technology, 15(4). https://doi.org/10.14429/djlit.15.4.3192

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Issue

Vol 15 No 4 (1995)

Section

Papers

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