Collaborative Commerce Model for SMEs A Knowledge and Resources Sharing Mechanism for Co Creation

Mardiana Purwaningsih; Betty Purwandari; Muhammad Mishbah; Panca Oktavia Hadi Putra

doi:10.14429/djlit.42.2.17294

Mardiana Purwaningsih Faculty of Information Technology, Perbanas Institute, Jakarta, Indonesia https://orcid.org/0000-0002-6091-546X
Betty Purwandari Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia https://orcid.org/0000-0003-0409-3745
Muhammad Mishbah Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia https://orcid.org/0000-0001-6999-3942
Panca Oktavia Hadi Putra Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia https://orcid.org/0000-0003-4281-3731

DOI: https://doi.org/10.14429/djlit.42.2.17294

Keywords: Collaborative commerce, Co-creation, Knowledge management, COVID-19

Abstract

As a response to the severe impact of the COVID-19 pandemic, Small and Medium-sized Enterprises (SMEs) must collaborate and work together; namely, using collaborative commerce (c-commerce). To some extent, SMEs have taken advantage of various web, e-marketplace, and social media resources to collaborate in their business activities. However, this only occurs to a partial extent. Consequently, a study was conducted to build a conceptual model of c-commerce for SMEs, for use as a standard in these collaborative activities. Data collection was performed through in-depth interviews, observation, and literature reviews. The sample selection was done via purposive sampling; specifically, SMEs’ fashion products with high personalisation and good production quality. The conceptual model of c-commerce is based on the Soft Systems Methodology (SSM), a suitable method for building models for new and complex ecosystems. The conceptual model is compared with a rich picture and then analysed. The final result of the conceptual model is employed to construct a c-commerce system for SMEs in creating joint products and sharing resources with their stakeholders.