Factors Influencing Usage of Internet for Academic Purposes Using Technology Acceptance Model

  • Jyothi Mallya Welcomgroup Graduate School of Hotel Administration, WGSHA, Manipal University, Manipal, Karnataka
  • Sethumadhavan Lakshminarayanan School of Management, Manipal University, Manipal, Karnataka
Keywords: Technology Acceptance Model, internet usage, academic purpose, structural equation modeling

Abstract

The purpose of this study was to examine the factors influencing the usage of the internet by the university students for academic purposes. This study adopted Technology acceptance model (TAM) as a research framework. The study tests the research framework using structural equation modeling. Three hundred and seventy-eight students from a private Universites in India participated in this study. The findings of this study suggest that the attitude and perceived usefulness of theInternet significantly influence the behavioral intention of the students on using the internet for the academic purposes. The study revealed that the perceived usefulness of the Internet is significantly influenced bythe perceived ease of using the Internet. Findings also demonstrate satisfactory model fit between the model and observed data. The results of this study will be useful for the university authority to enhance the internet sources and services within the campus for its effective and efficient use for academic purposes by the students.

Author Biographies

Jyothi Mallya, Welcomgroup Graduate School of Hotel Administration, WGSHA, Manipal University, Manipal, Karnataka
Ms Jyothi Mallya is Senior Librarian at Welcomgroup Graduate School of Hotel Administration, Manipal University Manipal, Karnataka. She has completed Masters’ from Mangalore University. Since 1991, she is working for Manipal University in various capacities. She has attended several workshops and conferences on library and Information sciences. Her areas of interest includes: Library automation, usage of web resources, information literacy and document delivery.
Sethumadhavan Lakshminarayanan, School of Management, Manipal University, Manipal, Karnataka
Dr S. Lakshmi Narayanan is currently working as Associate Professor with School of Management, Manipal University, Manipal, Karnataka. He is having 17 years of experience in academics and research and around 5 years of industry experience. He has contributed several papers in reputed national and international management journals. He has also presented papers in international, national conferences and chapters in edited volumes. He has organized several seminar and conferences in the area of HRM. He has been resource person to various outreach activities. His areas of research interest include: Work-life balance, emotional intelligence employee engagement, and employee branding. His areas of teaching interests includes: Organizational behaviour, human resource management, training and development, labour laws, industrial relations, compensation management, international human resource management, competency management, HR analytics, and talent management.
Published
2017-03-29
How to Cite
Mallya, J., & Lakshminarayanan, S. (2017). Factors Influencing Usage of Internet for Academic Purposes Using Technology Acceptance Model. DESIDOC Journal of Library & Information Technology, 37(2), 119-124. https://doi.org/10.14429/djlit.37.2.10694
Section
Papers