| || National document delivery service : A proposal |
Author :Seetharaman, M.N.
Source: DESIDOC Bulletin of Information Technology :15(1) ; 1995 ; pp.3-11
Keywords : Document delivery service;Information services
| || Document delivery-Past, present and future |
Author :Sathyanarayana, N.V.
Source: DESIDOC Bulletin of Information Technology :15(1) ; 1995 ; pp.12-16
Keywords : Document delivery service;Information services
| || Marketing of library & information products & services: A select bibliography |
Author :Raja, M.U.
Source: DESIDOC Bulletin of Information Technology :18(3) ; 1998 ; pp.35-45
Keywords : Bibliography;Marketing;Information product;Information services
| || Privatisatisn of information services |
Author :Lahiri, Abhijit
Source: DESIDOC Bulletin of Information Technology :15(5) ; 1995 ; pp.3-6
Keywords : Information services;Privatisation
| || Information marketing (Guest Editorial) |
Author :Raina, Roshan
Source: DESIDOC Bulletin of Information Technology :18(3) ; 1998 ; pp.03-05
Keywords : Information marketing;Information product;Information services
| || Library portal: A tool for webenabled information services |
Author :Letha, M.M.
Source: DESIDOC Bulletin of Information Technology :26(5) ; 2006 ; pp.11-16
Abstract : In the modern digital information environment, a well-defined mechanism is needed to organise, store, and access information. A library portal is highly beneficial for this as well as for web-enabled information services. Most of the libraries are adding e-resources to their collection. The utility of these e-resources will be limited in the absence of a functional website that facilitates the users to exploit these to the maximum extent. Web portals are the tools that enhance access to the e-resources by providing visibility to these. This paper highlights the role of a library portal for various user services. An attempt has been made to explain the portal of Technical Information Resource Centre of Naval Physical and Oceanographic Laboratory of Defene Research and Development Organisation and the services provided through this portal.
Keywords : Digital library;Library portal;Knowledge management;LibSys;Information services
| || Marketing of library and information services at British council library network in India |
Author :Bhat, Ishwara M.
Source: DESIDOC Bulletin of Information Technology :18(3) ; 1998 ; pp.29-33
Abstract : The paper outlines the marketing approaches used in the British Council Library Network in India. The market analysis is done in order to get a profile of the customers in these libraries. Excellent customer relations are maintained by delivering quality service. Customer interaction is a continuous process and this is ensured by conscious listening to the customers, meet the members programmes, questionnaires, surveys, and suggestion boxes. The libraries use promotional techniques such as mailshots, distribution of -publicity material, publicity through press and advertising in order to increase the customer base. Extension activities such as lectures and seminars attract the target customers to the library apart from furthering the social cause.
Keywords : Information marketing;British council library network;India;Information services
| || Internet: importance and usage for library and information professionals |
Author :Singh, Neena
Source: DESIDOC Bulletin of Information Technology :21(3) ; 2001 ; pp.17-28
Abstract : The paper focuses on the impact of lnternet on various library processes, services and products. It also emphasises the challenging role of librarians and information professionals in the present lnternet era. Today the lnternet has revolutionised the traditional library activities viz document acquisition, teclinical processing, circubtion, reference service, resource sharing, document delivery, etc. The paper also emphasises the crucial role of librarians and information professionals in designing and maintaining libraries' web page/website leading to increase in library efficiency.
Keywords : Internet;Information professionals;Library personnel;Reference personnel;Information services
| || Information technology and information services: A scenario |
Author :Ramadevi, B.
Source: DESIDOC Bulletin of Information Technology :11(4) ; 1991 ; pp.3-8
Abstract : The current era has acquired the name of 'information era.' The synergy of disciplines covering computers and communication has contributed to the emergence of information technology and thereby information era. While it was pertinent for us to know what had happened with Gutenberg and subsequent developments that led to information explosion, it is also pertinent to know the impact of information technology on library profession. This paper aims at tracing the developments in information technology due to computers and communications; the information scenario heading for paperless libraries; and the impact it is likely to have on information personnel and agencies.
Keywords : Information technology;Information services;Bibliographic control
| || Training for computerization of library and information services |
Author :Rangra, V.K.
Source: DESIDOC Bulletin of Information Technology :7(6) ; 1987 ; pp.3-7
Keywords : Training;Information Services;Computer application
| || Barriers to marketing of information products and services in libraries |
Author :Mahesh, G.
Source: DESIDOC Bulletin of Information Technology :22(3) ; 2002 ; pp.35-38
Abstract : In the present information age, wherein information and knowledge are key to societal development, libraries and information centres are potential source of revenue generation if the resources of the libraries and information centres are marketed. Ever since the concept of marketing was introduced to libraries, certain barriers have prevented the libraries in implementing marketing programmes. This paper attempts to look at the barriers that impede the libraries and information centres from adopting marketing.
Keywords : Marketing barriers;Information product;Information services;Information marketing
| || Developing a customer focus approach to marketing of library and information services |
Author :Gupta, Dinesh K.;Jambekar, Ashok
Source: DESIDOC Bulletin of Information Technology :22(3) ; 2002 ; pp.05-13
Abstract : Philosophically, users are the central entity in all types of libraries. The characteristics of the user body make up an essential and indeed central element in the development of library services. In ways that are now familiar from service industry contexts, we need to incorporate elements of client-or customer-centeredness in our approaches to serve users. Users also expect recognition, attention, and appreciation for their individual needs and have desire for self-expression. In such environment, the library system triumphs, which has more customer-focus approach in serving and meeting these needs and the library becomes market driven in the real sense. The customer-focus organisations accept that marketing issue is philosophical and also a strategic one. They are concentrating on developing customer orientation. Their focus is on distinctive competencies, value delivery, customer-defined quality, relationship management, and a customer-focused organisational culture. In the present paper an attempt has been made to clarify, what customer-focus approach is all about?; how quality, customer service and marketing are closely related to each other in customer-focus approach?; and how customer-focused culture can be developed in library and information centres?
Keywords : Information marketing;Information services