| || Your Website: Greater Visibility and Return of Investment through Search Engine Marketing
Author :Arsenault, Thierry;Feeny, Daniel
Source: DESIDOC Journal of Library and Information Technology :28(4) ; 2008 ; pp.79-82
Abstract : Nowadays, the majority of the people find out the required websites information including virtual exhibitions through web search engines. The most commonly used search engines in the market are Google, Yahoo and MSN. This paper basically provides tips to the developers of virtual exhibition websites to make their sites more visible to the public. This is one of the marketing strategies of the web search engines are following to get best returns on their investment. This is a short paper based on the research work done at Canadian Heritage Information Network and their results are communicated in form of short paper.
Keywords : Return of investment;Website visibility;Search engines;Marketing