| || E-mail as a marketing tool for information products and services |
Author :Natarajan, M.
Source: DESIDOC Bulletin of Information Technology :22(3) ; 2002 ; pp.27-34
Abstract : This article deals with the definitions of marketing and the strategies for marketing. Forward marketing, internal marketing and reverse marketing are explained in detail with the marketing plan. The promotional aspect and advertisement of marketing are explained. To provide quality services librarians should consider five attributes of IT products and services. Also the use of e-mail as a marketing tool is explained with the mailing list functions and discussion groups. The pros and cons of the same are given in brief.
Keywords : Marketing strategies;Information product;Electronic mail